Playboy has struggled with the fact that the majority of Internet viewing happens during the work day where Playboy.com's content isn't deemed work appropriate. They're now attempting to capture viewers in offices across the globe by going a little less xxx.
The Smoking Jacket, Playboy's new "safe-for-work" website, debuted late July - an attempt by the men's magazine to stay relevant in the cyberworld. Safe for work means no nudity but the new site does offer up short posts and links to viral content in such categories as girls, entertainment, videos, sex, and lifestyle.
"The smoking jacket isn't just something I like to wear around the mansion," iconic founder Hugh Hefner, says in a welcome video posted on the site. "It's Playboy's safe for work website. Next to the mansion, it's the next best hangout on the planet."
Gentlemen rejoice - now you can look at smart & sexy distractions to get through the work day without owing an explanation to the boss...
